Subaru Magazine
Six Star was developed as a publication to enhance the Subaru lifestyle, brand, and vehicle lineup. Featuring articles which include travel, food and beverage, rally racing, safety, and innovation, Six Star keeps Subaru top-of-mind with its loyal customer base and adds a new dimension to what it means to be a Subaru driver. (130,000 print run in both English and French).
Magazine Advertising
Regional advertising, in the form of magazine and sports program ads, were developed to target specific sectors of the Subaru demographic. Ads in sports programs incorporated custom headlines and copy written to reflect the sport and/or the team.
Toronto Blue Jays Program Ad
Toronto Argos Program
Toronto Maple Leafs Program Ad
National Campaigns
National P.O.S. Campaigns were developed for the Subaru Dealership network and promoted specific vehicle launches, award announcements and vehicle features.
Subaru's 25th Anniversary Book
Subaru's 25th Anniversary book is hard covered and bound in blue leather. It uses special silver ink to celebrate its 25 years in Canada.
Subaru Anniversary Book
