Sheridan Alumni Engagement Strategy
We developed the strategy and create a more emotionally driven way of communicating with Sheridan Alumni and recent graduates. Our approach was to establish meaningful, ongoing connections to Alumni throughout all life-stages. To that end, we developed Alumnew - a modern and inclusive representation of Alumni that redefined Sheridan’s relationship with their graduates.
As a part of the Alumnew engagement program, we also proposed connecting with lapsed Alumni through the use of a targeted one-to-one campaign that involved laser etching the name and graduating year of the individual on a stone, then packaging it in a gift box with a label stating "We've turned over every stone to find you...".
Alumnew image and quote below from Sheridan website
Sheridan Work-Integrated Learning Initiative – Sheridan Works
For the Sheridan's Work-Integrated Learning (WIL) Program which allows students to acquire industry experience, we proposed an overarching theme, Sheridan Works, promoting a holistic relationship between Sheridan, prospective employers, and community partners.
Sheridan Your Organization
This concept suggests that Sheridan’s commitment to employers and community partners is so strong, so all encompassing that Sheridan actually becomes a verb, a necessary piece of the puzzle for a successful, relevant and forward thinking company or community organization. Sheridan does not just send students – they send the entire college.
