The Canadian Race Relations Foundation is Canada's leading agency dedicated to the elimination of racism and all forms of racial discrimination in Canadian society.
The concept for the PSA was to develop a message of equality. Starting with the statement, "We are all made the same", we researched the basic chemicals and elements that every person is made from. Six people then illustrated the different percentages of those elements, all of which add up to "100% Us".
Design and Art Direction: Taryn Hogan
Every year the CRRF host a National Conference and Awards of Excellence. For the 2016 conference we developed the logo, social media content, and conference materials in support of the annual event.
Design: Taryn Hogan
Video Sequence: David Ganhou