The ability to distill the essence of an organization, brand, or product down to a single visual entity which will become the main identifier in a complex communication program, is a foundation in graphic design, and one of design's most difficult elements.
Below are samples of logos and wordmarks developed for a variety of organizations and products in diverse industry sectors. As a part of logo development, a comprehensive brand standards document is developed to guide the application of the logo in a variety of communication formats, secondary variations, brand colours, positioning, etc.
The Shade-O-Matic logo video demonstrates the breadth of design exploration with regard to typography, colour, and icon development.
Logo Design: Diana Durofil. Brand Standards: Taryn Hogan
Video Sequence: David Ganhou